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With alcohol sales declining and guest preferences shifting, non-alcoholic drinks are no longer optional. “Zero-proof” spirits have opened up new opportunities for creating complex, high-margin drinks without alcohol, but they also come with unique challenges. In this seminar, Sam Bail introduces the growing category of non-alcoholic spirits: what they are, how they’re made, how they differ from traditional spirits, and how to use them effectively in your cocktail program. Whether you’re developing a full NA menu or just looking to offer more inclusive options, you’ll leave with practical insights you can apply immediately.
Zero Proof 101: An Introduction to Non-Alcoholic Spirits and
How to Use Them in a Profitable NA Program
Thursday, November 20 at 11 AM Pacific / 2 PM Eastern
Sam Bail is the founder of Third Place Bar, a NYC-based alcohol-free pop-up bar that has been producing nightlife events and non-alcoholic mixology classes since 2022. She contributes insights on the future of drinking culture through writing, public speaking, industry panels like Bar Convent Brooklyn, and media coverage in outlets including The New York Times and CBS News.
To learn more and register, click HERE. Registration is free for current USBG Members and $29.99 for Non-Members.
Thank you to the USBG Education Committee for your hard work coordinating this seminar!
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