Are you ready to make history? The Torres Brandy Zero Challenge, a Program of the USBG, is back for 2024/2025! This competition seeks to transform the hospitality sector by contributing sustainable projects and solutions with a positive impact for companies, people, and the planet. In this challenge, Torres Brandy calls on Bar Owners, Bar Managers, and Bartenders around the world to submit their sustainable bar initiatives to promote a new mind-set in mixology that prioritizes the environment.
The Torres Brandy Zero Challenge is the first international competition to present an award to the world's most sustainable cocktail bar project.
Applications are now open for you to present your project to us demonstrating how you would set up and manage a sustainable bar! The application consists of providing a 30-second video explaining your sustainable bar project/idea and providing a written explanation of your sustainable bar project/idea and what environmental problem is being addressed.
What type of projects can participate? All those which have a specific and sustainable purpose to improve the hospitality sector; have a social or environmental impact; and provide a clear and achievable solution. Categories include waste management, renewable energy, sustainable architecture and design, and social inclusion. There is so much more to be done and at Torres Brandy, we know it!
This year, 100% of the scoring will be based on the project. The scoring criteria will be based on the Idea (30 points), Sustainability (30 points), Roadmap (30 points), and Future Growth (10 points). The four top scoring applicants will be selected to attend the National Final (Location TBD) this winter to present their projects. The winner of the National Final will then move on to represent the US in the International Final in Barcelona, Spain this spring. The winner of the International Final will receive a prize to help make their sustainable bar project a reality!
Little changes become big changes. Do you have what it takes?
To review the program Terms & Conditions, please click here.
Good luck!!!
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